The Hitchhiker's Guide to Certification

Milica Denić

Milica Denić

  2 min read

In today’s world, businesses can’t afford to stagnate. Not with the fierce competition that is investing its resources in obtaining skills for sustainable growth.

The key factor to be considered here is knowledge. An ever-growing one. Those days when companies used to infuse their performance with a one-time investment only are long gone.

Speaking in terms of recruitment, this means that there is no such thing as an ever-lasting knowledge database that should be obtained by your employee. Simply because knowledge has become a dynamic category.

These days, it all cuts down to keeping the skills and competencies up-to-date.

What are the benefits of certification?

There are 2 ways of benefiting from certification – directly and indirectly.

Firstly, supplying your employees with certificates which confirm the acquisition of contemporary skills obviously means that they can raise their performance on a higher level, reduce time consumption, and increase overall efficiency.

It eventually all translates into your business’ welfare. A highly-trained employee makes you a good competitor, the one that has resources to execute projects with high expertise.

Indirectly, certification is building your professional credibility, both within a company and in terms of customer trust.

From the perspective of your employees, certification sets the stage for the motivating working environment in which they feel obliged to make progress and add value to the company.

Eventually, all the above-stated will ensure that your customers find you more trustworthy.

Which brings us to the most essential benefit:


The ROI is high.

No matter what line of industry you are positioning in, a certificated employee can be a strong argument used by your sales and marketing team. Not only could they market more efficiently and persuade more quickly, but they could also charge correspondingly more.

Perhaps more importantly, saving time opens up vast profit opportunities. Well-balanced time management leaves the room for the quantitative growth of projects. To put it in simple terms, it means that your company could handle more projects in general.

Last, but not the least, if we consider all the indirect benefits of certification, revolving around the notion of reputation, chances are that your long-term ROI could face positive dramatic changes over time.

How to certificate your employees


With the rising development of the e-learning industry, there are much more possibilities for obtaining a proper set of skills and competencies.

Major knowledge platforms are offering courses that cover a broad field of topics, and enrolling your employees in some of their courses could be a good starting point.

However, finding a course that specializes precisely in the micro-topic you need could impose quite a few challenges. Furthermore, things get significantly complex after considering the costs of such an undertaking.

The second certification strategy might seem then like a more efficient solution, especially when combined with the first one.

What do we mean by that?

The new LMS solutions that are cloud-based and offer subscription services are cost-effective ways of building your own courses that match the exact needs of your company. You could use your own knowledge and expertise and pass it on to your employees, focusing on a single crucial theme. Or, you can purchase a single course, which you could then distribute, split, and manage in a way that suits your business needs.

Whatever might be your choice, be sure to find a proper tool for the certification process. It will do half of the task for you.


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